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A German study commissioned by German health insurer AOK and carried out by academics from the University of Hamburg, claims that the EU Pledge is not effective in protecting children from online advertising and recommends statutory restrictions on f...

According to a recent academic study published online in the journal Health Promotion International, the majority of food adverts aimed at minors (under 18 years old) on Maltese national TV stations were for foods high in fat, sugar and salt (HFSS) a...

On 24 August, consumer group Foodwatch Germany released a report in which it claims that the EU Pledge is ineffective and calls on the federal government to ban the marketing of food products to under 16 years old based on WHO Europe nutrient profile...

In a new press release, BEUC - the umbrella body for EU member states' national consumer groups – urges member states and EU Pledge signatories to endorse the nutrient profile model developed by the Europe Regional Office of the World Health Or...

On 19 February, the 21 signatories of the EU Pledge initiative released their 2014 monitoring report which reveals that compared with 2005, children are exposed to 52% less advertising for products not meeting specific nutrition criteria across all T...

On 20 January, a panel of experts convened by “Healthy Eating Research” - a programme of the Robert Wood Johnson Foundation, published a series of recommendations to improve industry voluntary standards for food and beverage advertising t...

On 1 January, a new advertising code restricting food and beverage advertising to children under the age of 13 entered into force. The code, adopted by the Dutch Federation of the Food and Groceries Industries (FNLI), applies to the entire industry....

A report entitled: “Careless eating costs lives” published by the think-tank 2020health on 12 October calls on the British government to extend the ban on “unhealthy foods” advertising aimed at children to daytime television, ...

A week after the entry into force of the regulations restricting food advertising to children (see AEF Alert 18/07/14), Mexican public authorities announced a series of enforcement actions against several food manufacturers. As reported in the press...

On 15 July, the Mexican Health Ministry issued a press release announcing the entry into force of regulations restricting food advertising to children. The regulations restrict the advertising of food products which do not meet nutrition criteria, la...

New data released today shows that the 20 signatories of the EU Pledge initiative have significantly changed the way they advertise products to children on TV since 2005 in the EU. Overall, children are exposed to 31% less ads for EU pledge products ...

On 26 February, the EU Greek Presidency endorsed an EU Action Plan on Childhood Obesity during a Conference on Health and Physical Activity taking place in Athens. The Action Plan, which aims to halt the rise in overweight and obesity in children and...

An article published in the European Law Review (“Time to Seize the (Red) Bull by the Horns: The European Union’s Failure to Protect Children from Alcohol and Unhealthy Food Marketing”) criticizes heavily the EU legislative framewor...

In an academic article published online on 12 July in the Journal Obesity Reviews, authors Dr Tim Lobstein and Sara Emami express doubts about the impact and effectiveness of industry self-regulatory advertising codes. They argue that the evidence gi...

On 18 June, WHO Europe released a report entitled the “Marketing of foods high in fat, salt and sugar to children: update 2012–2013”, in which it urges policy-makers to tighten restrictions on the marketing of food and beverages hig...

A study by IASO Tim Lobstein released in the journal Pediatric Obesity finds that the EU Pledge’s recently agreed common nutritional criteria for food marketing to children under 12 are too tolerant for sugary products including breakfast cerea...

On 3 May, Foodwatch Germany issued a factsheet entitled “The EU Pledge - a fig leaf for advertising to children in the food industry” in which it criticises the EU Pledge for allowing the continued marketing of unhealthy food and beverage...

On 28 March, NGO the European Heart Network (EHN) published a report entitled: "Reducing children's exposure to marketing of foods and drinks that are high in fat, salt or sugar: what would be the best nutrient profile model?”. Following an ass...

On 25 February 2013, NGO Foodwatch released a study entitled “Marketing to children: irresponsible and unregulated”, which calls on the Dutch Government to ban the marketing of “unhealthy products” to children. In its report,...

On 21 February, the European Parliament Committee on Culture and Education adopted an own-initiative report on “the implementation of the Audiovisual Media Services Directive” welcoming advertising self-regulation as a complement to regul...

In an investigation of food companies’ websites released in December 2012, Hamburg-based consumer association the “Verbraucherzentrale Hamburg” criticized the leniency of the EU Pledge initiative regarding which food products can be...

On 17 December, the Alliance of Consumer Organisations  presented the results of their common actions through 2012 and their priorities for the coming year. In 2013, the Alliance will pursue efforts to curb childhood obesity and intends to push ...

A report released by British consumer campaigning charity Which? in December 2012 calls on the Government to develop restrictions to address current gaps in policies for food marketing to children up to 16 and to ensure all companies commit to them. ...

The European Parliament adopted an own-initiative report prepared by MEP Silvia Costa, an Italian member of the Socialist group, on the ‘Protection of children in the digital world’ during its plenary session on 20 November. The opinion w...

On 14 November, during a meeting of the EU Platform for Action on Diet, Physical Activity and Health, the World Federation of Advertisers (WFA) announced the adoption by EU Pledge signatories of common nutritional criteria for food and beverages adve...

An independent review released on 2 November found that 74% of signatory companies participating in the two Australian self-regulatory programmes to moderate children’s exposure to advertisements for non-core food (the Responsible Children&rsqu...

In report released on 27 September by IASO (the International Association for the Study of Obesity) entitled “A Junk‐Free Childhood 2012: Marketing foods and beverages to children in Europe”, author Tim Lobstein criticizes the leeway le...

On 11 September, the Belgian Advertisers Association (UBA) and Belgian food associations COMEOS and FEVIA officially launched the “Belgian Pledge”, an initiative whereby 33 signatories commit not to advertise products to children under 12...

Research published in the Journal Appetite insists that current policies addressing food marketing to children fail to take into account the interactive nature of digital marketing. The author, Georgina Cairns of the University of Stirling,...

A study recently released by the German Green Party in cooperation with the Potsdam Clinic for Children and Adolescent Medicine found that among 43 non-alcoholic products promoted across Germany using Euro 2012 images, 90% targeted children directly....

On 28 November, members of the “EU Pledge” published the results of their annual monitoring exercise and announced the adoption of stronger commitments regarding food and beverage advertising to children. McDonald's also publicly signed u...

In the current edition of the “Public Health Nutrition” Journal, Corinna Hawkes from the Centre for Food Policy in the UK and Jennifer L. Harris from the Yale Rudd Center, review and analyse the various “food industry pledges”...




Childhood obesity is a very serious health concern that needs addressing urgently given the social and economic costs involved. But sensationalism and dogma can be obstacles to progress on the thorny issue of food marketing to kids, writes Stephan Lo...

Are children fair game for sophisticated and relentless marketing techniques? Many countries think not. WHILE her husband’s health-care plans founder, Michelle Obama is pressing ahead with her own. Last month, joined by Rosita, a turquoise...