AEf - Advertising Education forum
RSS feed
follow us on Twitter
Connect with AEf
Search results


Red PaPaz, an NGO representing families, launched an audiovisual campaign called “Enough! Don’t swallow any more lies, nor your children – Let’s take advertising out of children’s world” to call for restriction on ...

The National Consumers Association of Chile (Sernac) has filed a formal complaint against Nestlé, Kellogg’s and Mars for keeping marketing directed at children under 14 years old on their products’ packaging with high content of un...

On 26 October, BEUC, the European Consumer association, launched a new campaign called: “Food Marketing to Children: Game Over?”, which seeks to highlight the perceived inadequacies of the voluntary EU Pledge on food and beverage advertis...

The Walt Disney Company and Dole Food Company announced plans to launch a co-branded assortment of fresh fruits and vegetables featuring iconic Disney, Pixar, Star Wars and Marvel characters at grocery and retail stores in the US. The ...

On 11 August, US Bakery-cafe chain Panera announced the launch of its “Kids Meal Promise”. The scheme includes a commitment to market its food responsibly without the use of cartoon characters, "crazy colors”, toys, or toy-shaped fo...

An academic article released online in the Journal Food quality and preference found that front-of-pack nutritional information is largely ignored by children. However, combined with a cartoon character, it can “significantly affect” chil...

An issue brief by Healthy Eating Research, a programme of the Robert Wood Johnson Foundation, denounces the use of brand and licensed characters to market “high-calorie and nutrient-poor food and beverage” products to children and calls o...

On 20 October, during an inquiry with the UK Parliament’s Health Committee, Dr Alison Tedstone, Director of Diet and Obesity of Public Health England (PHE), part of the Department of Health, said that a study scheduled to be published shortly w...

On 24 August, consumer group Foodwatch Germany released a report in which it claims that the EU Pledge is ineffective and calls on the federal government to ban the marketing of food products to under 16 years old based on WHO Europe nutrient profile...

An academic study published online in the Journal of Consumer Psychology reveals that children are responsive to the apparent bodyweight of cartoon characters and tend to consume almost twice as much low-nutrition, high-calorie food such as cookies a...

Consumer group Foodwatch has lent support to a coalition of 11 professional medical societies, including the German Diabetes Association and German Cancer Aid, which are calling for a ban on food advertising aimed at children, among other measures in...

The CEOs of some of the world’s leading food and non-alcoholic beverage companies, including Coca-Cola, McDonald's and Nestlé, have agreed on a new policy for responsible advertising to children. The commitments, created in conjunction ...

In a study published in the Journal Appetite (‘Children's Knowledge of Packaged and Fast Food Brands and their BMI: Why the Relationship Matters for Policy Makers’), researchers found that preschool children’s brand knowledge and re...

In a new report, Cancer Council New South Wales (NSW) urges the Government to introduce tougher regulations on food marketing to children, following the results of a survey which found that almost three quarters of parents support a ban on “jun...

Academic research released in the Journal of Consumer Research suggests that adults feel more positive about the nutritiousness of products advertised through brand characters such as Kellogg’s Tony the Tiger if those adults were exposed to the...

Mexican Consumer NGO Allianza por la Salud Alimentaria, together with a group of artists, launched a new campaign on 29 April 2013 directed against advertising of unhealthy foods to children. The NGO “captured and arrested” four of t...

A report released by British consumer campaigning charity Which? in December 2012 calls on the Government to develop restrictions to address current gaps in policies for food marketing to children up to 16 and to ensure all companies commit to them. ...

In report released on 27 September by IASO (the International Association for the Study of Obesity) entitled “A Junk‐Free Childhood 2012: Marketing foods and beverages to children in Europe”, author Tim Lobstein criticizes the leeway le...

In February 2012, US social marketing agency EnviroMedia launched Leanwashingindex.com, a website allowing consumers to post, comment and rate health claims in marketing. EnviroMedia is responsible for creating the Greenwashing index – assessin...

In a new report entitled “Buying Children – How the food industry tempts children into wrong eating habits, misleads parents and denies responsibility”, published on 13 March 2012, German NGO Foodwatch criticises the nutritional com...

A representative from the Federal Trade Commission (FTC) amended parts of the Interagency Working Group’s (IWG) proposal for nutrition standards for food marketed to children during a House hearing on 12 October. David Vladeck, Director o...

The Cancer Council of Australia recalls its support for a ban of promotional brand characters following research published in the September issue of the Journal of Nutrition, Education and Behavior. Researchers from the Cancer Council NSW and the Un...

In the August 2011 issue of the Journal of Children and Media, researchers at the Johns Hopkins Bloomberg School of Public Health explore the notion of "The Nag Factor," defined as the "tendency of children, who are bombarded with marketers' mes...

On 27 June, a study entitled: “Art of persuasion: An analysis of techniques used to market foods to children” was published online in the Journal of Paediatrics and Child health. Researchers at the Sydney University reviewed the range of...

The International Association for the Study of Obesity (IASO) has published a briefing paper entitled “A junk free childhood: Responsible standards for marketing foods and beverages to children”, as part of the StanMark Project, an EU fun...

The UK National Heart Forum (NHF)* published a report analysing the regulatory and voluntary environment of food and drink marketing to children in order to identify current gaps and opportunities for action. The report found that current codes and ...

A study published online in the Medical Journal of Australia on 27 June found that children are still exposed to the same amount of unhealthy fast-food ads despite the introduction of the “Initiative for Responsible Advertising and Marketing to...

On 28 April, a US Inter-Agency Working Group (IWG) published a draft of long-awaited nutritional standards entitled “Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts”. This development follows mounting f...

A study carried out by researchers of the University of Pennsylvania and published in the March 2011 issue of Archives of Pediatrics & Adolescent Medicine reveals that young children like a cerealmore if they see a popular media character on the ...