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More than 90 NGOs  including the Alliance for healthy diet and the Network for children rights in Mexico have publicly called on the Mexican Football Federation, the Fédération Internationale de Football Association (FIFA) and...

Jorge Henn, member of the provincial Parliament of Santa Fe, tabled a proposal for a programme called “They are children, not clients: Initiatives against misleading children advertising”. The programme’s objective is to coordinate ...

The Network for Children’s Rights and the Mexican Consumer Association released a report showing that on average, in one year, children view more than 13.000 advertising for food high in fat, salt and sugar (HFSS).  The researchers monito...

A study conducted by academics from the Radboud University (the Netherlands) and Universitat Oberta de Catalunya (Spain) and published in the Journal Appetite shows that on-screen messages warning children of the commercial intent of advergames are i...

New research published in the Journal Academic Pediatrics found a link between playing videogames and TV use and mental health disorders among boys in late childhood (8-9 years). The researchers from the Murdoch Childrens Research Institute in Melbo...

The Andalusian Observatory for non-sexist Advertising (part of the Institute for Women of Andalusia) jointly with the Broadcasting Authority of Andalusia published the results of their annual review of toy advertising during the Christmas period. The...

Rebecca Evans, Welsh Labour minister for social services and public health, sent a letter to UK Health Secretary Jeremy Hunt urging him to support a ban on ‘unhealthy’ food marketing to children across all media. The letter follows the C...

According to a study from the Rudd Center for Food Policy and Obesity (University of Connecticut), fast-food chains, soda-makers and snack-vendors are increasingly targeting black teens and children.  The researchers analyzed Nielsen data which...

On 26 October, BEUC, the European Consumer association, launched a new campaign called: “Food Marketing to Children: Game Over?”, which seeks to highlight the perceived inadequacies of the voluntary EU Pledge on food and beverage advertis...

The Consultative Council on Radio and TV (CONCORTV), a multi-stakeholder broadcasting authority under the Ministry of Communications, published a new study on the pattern of consumption of TV, radio programmes and internet/social media by children an...

Earlier this week, the Children's Advertising Review Unit (CARU), US advertising industry watchdog, issued an opinion requesting the popular ‘EvanTube channels’, featuring 10-year-old boy Evan "unboxing" and reviewing toys, to includ...

A study by the University of Otago published in the International Journal of Consumer Studies found that parents support a ban on TV advertising to pre-school children. The authors surveyed more than 2000 parents about their lifestyle and attit...

As part of a new campaign to raise awareness about the impact of HFSS food advertising on rising children obesity, the Inter-American Heart Foundation Argentina (IHF-Argentina) released a study on the food and beverage advertising situation in Argent...

Campaign for a Commercial-Free Childhood (CCFC) launched a petition calling on game developer Niantic, Inc. to protect children from new deceptive forms of corporate marketing taking advantage of the popularity of Pokemon GO. The association accuses ...

Campaign for a Commercial-Free Childhood (CCFC) launched a petition calling on game developer Niantic, Inc. to protect children from new deceptive forms of corporate marketing taking advantage of the popularity of Pokemon GO. The association accuses ...

On 24 February, the Catalan Audiovisual Media Authority (Consell de l’Audiovisual de Catalunya) published a study revealing that the number of toy commercials using gender stereotypes has steadily diminished over the years. 34% of all toy comme...

A review paper of the most recent scientific literature concludes that food-related advertisements and other marketing communication tools can have an influence on children’s beliefs and behaviours and may affect their intake of food of differe...

Researcher Frans Folkvord from Radboud University calls for strong regulation of food and beverage marketing to children following several years of research into the links between food advertising and children food intake behaviour. Over one thousan...

A report examining gender stereotypes in toy advertising aimed at children was published on 17 December by the campaign group “Let Toys Be Toys”. It concludes that a majority of ads show boys and girls playing separately in very stereotyp...

According to a report entitled The TV Water Shortage, 64% of beverages shown in popular UK children’s TV programmes are soft drinks, juices and squash while plain water hardly ever appears in those programmes. The study commissioned by the Nat...

A legislative proposal put forward in July 2015 by the French Senator Andre Gattolin (EELV) and the Greens was adopted by the Senate’s Culture Committee on 14 October. The bill proposes to prohibit advertising on national public service channe...

On 24 April, the Standing Committee of the National People's Congress, China's top legislative body, adopted a revised Advertising Law. The legislation, which goes into effect on 1 September, will introduce a series of new provisions on the marketing...

A new survey commissioned by broadcast funding agency NZ On Air and the Broadcasting Standards Authority found that YouTube is the most popular platform for 35% of the children surveyed compared with the most popular television channel TV 2 at 32%. ...

On 10 February 2015, ResearchBods published results of a survey commissioned to coincide with the Safer Internet Day. The study, which looked into children’s digital communication platforms, revealed that 26% of respondents used at least 6 soci...

On 20 January, Common Sense Media released a report “Children, Teens, Media, and Body Image”, which examines the role of traditional and digital media in the development of children’s and teens' body image. According to the report, ...

On 30 October, researchers from the Arizona State University published results of a study examining marketing targeting children on the interior and exterior of fast food restaurants and its relationship to demographics. According to the study’...

Researchers from the University of Auckland in New Zealand revealed the results of a study exploring the nature and extent of food marketing in children’s magazines. The study found that popular magazines targeting minors tend to promote unheal...

The Independent regulator and competition authority for the UK communications industries (Ofcom) published the 11th Communications Market Report, revealing that children born at the turn of the millennium are the most technology-savvy group in the Un...

The Parliament adopted a series of amendments to allow advertising during children’s programme, as part of a recent overhaul of Ukraine’s advertising laws. The amendments were adopted on 5 June and signed by President Poroshenko on 1 Jul...

Payday lenders should be banned from advertising during children's TV programmes and on children’s TV channels, MPs of the innovation and skills committee have said in a report released on 17 December. A recent report by broadcast regulator Of...

A campaign called Junk Free Checkouts was launched on 16 September to force supermarkets to stop selling sweets near the tills. The initiative, announced by the British Dietetic Association and the Children’s Food Campaign, comes as a nationwid...

A motion put forward last week (see AEf Alert) calling for all advertising targeted at children of primary school age or under to be banned has been passed at the Green Party at the Green Party’s Conference.  Under the Green Party’s...

An article published in the European Law Review (“Time to Seize the (Red) Bull by the Horns: The European Union’s Failure to Protect Children from Alcohol and Unhealthy Food Marketing”) criticizes heavily the EU legislative framewor...

The Mexican Alliance for Food Safety (Alianza por la Salud Alimentaria) released on 22 August the results of a national survey on obesity. The survey covers various topics including questions on the sale of HFSS food in schools, advertising to childr...

The Green Party will debate a motion at a conference calling for a full ban on all advertising to children of primary school age and younger. The proposal comes from two members of the party and candidates for the 2014 European elections, Jonathan K...

A new report entitled “Marketing to Children” was recently released by market research agency YouGov SixthSense. The report takes a detailed look at children under the age of 17 and explores both parents’ and children’s attitu...

Mexican Consumer NGO Allianza por la Salud Alimentaria, together with a group of artists, launched a new campaign on 29 April 2013 directed against advertising of unhealthy foods to children. The NGO “captured and arrested” four of t...

On 13 March, the nonprofit Center for Science in the Public Interest (CSPI) and other consumer groups launched a campaign urging Nickelodeon to stop licensing characters such as SpongeBob and Dora the Explorer to “unhealthy products”. Th...

A study published in The Journal of Pediatrics finds that obese children are more vulnerable to food advertising. The study uses neuroimaging to study the effects of food logos on 10 healthy weight and 10 obese children, aged between 10 and 14. Chil...

An online panel survey carried among parents in Brazil found that children between 8 and 12 years old have become decision-makers in food purchasing decisions, rather than influencers. The research carried by Brazilian research institute ‘Qual...

A report presented on 29 October during the American Public Health Association’s annual meeting in San Francisco by the Yale Rudd Center for food policy and obesity found broad support among parents for limiting unhealthy food marketing to...

On 27 October, Singaporean Prime Minister Lee Hsien Loong announced that the government will introduce stricter guidelines to regulate the advertising of products which are high in fat, sugar and salt, in line with recommendations put forth by the Wo...

Experts form the National Public Health Institute (INSP) and from National Autonomous University of Mexico (UNAM) stated that the Self-Regulatory Code concerning Advertising Food and Non-Alcoholic Beverages to Children (the PABI code) adopted by the ...

According to a study on “The role of digital in the Toy shopper’s journey” aiming to better understand how consumers shop for toys and the role that digital media play in the buying process, Google found that 67% of all toy sales in...

A monitoring report released on 30 November found that children under 12 were the main target of most TV advertising in Brazil during the 15-day period preceding children’s day, celebrated in that country on 12 October 2011. The study was carr...

With Christmas approaching, the Spanish General Association of Consumers (ASGECO)calls on consumers to avoid being influenced by toy advertising campaigns.According to the organisation, the Christmas period is not incompatible withintelligent consump...




Commercial broadcasters need greater incentives to invest in quality children’s programming as the influx of streaming services means networks are unable to compete, the boss of the children's TV policy body said. The CEO of the Australian Chi...

More than half of children aged 12 have a Facebook account despite age restrictions put in place by the social networking giant, a survey has revealed. Facebook's guidelines state no-one under 13 is allowed a profile on the site, but a recent study ...