AEf - Advertising Education forum
RSS feed
follow us on Twitter
Connect with AEf
Search results


Children view 45% less food-related advertising on children's TV programming than ten years ago, but most advertisements they see promote unhealthy products. These key findings come from a new study by the Rudd Center for Food Policy and Obesity...

Research published in independent media outlet Conversation claims that voluntary advertising codes regulating the marketing of fast food to children fail to protect them from “being manipulated by innovative online marketing, especially in soc...

On 19 February, the 21 signatories of the EU Pledge initiative released their 2014 monitoring report which reveals that compared with 2005, children are exposed to 52% less advertising for products not meeting specific nutrition criteria across all T...

The Yale Rudd Centre published on 19 November the second edition of their Sugary Drink FACTS 2014 (Food Advertising to Children and Teens Score series – f.a.c.t.s.), analysing progress made by manufacturers of beverages to reduce...

New data released today shows that the 20 signatories of the EU Pledge initiative have significantly changed the way they advertise products to children on TV since 2005 in the EU. Overall, children are exposed to 31% less ads for EU pledge products ...

On 18 June, WHO Europe released a report entitled the “Marketing of foods high in fat, salt and sugar to children: update 2012–2013”, in which it urges policy-makers to tighten restrictions on the marketing of food and beverages hig...

On 29 April, the Children’s Food Campaign (CFC) launched a new campaign calling on ministers to introduce statutory regulation restricting food and beverage advertising to children online. The organisation claims that ‘loopholes’ al...

On 8 March, research center “The Public Health Advocacy Institute” (PHAI)* published a legal issue brief designed to help State Attorneys General and stakeholders in children’s health and privacy challenge digital viral food marketi...

At the end of December 2012, the US Federal Trade Commission (FTC) released “A Review of Food Marketing to Children and Adolescents” revealing that food and beverage companies spent less on marketing targeted to children and teenagers age...

On 15 November 2012,  the Federation of German Consumer Organisations (VZBV) published the results of a study on “Consumer rights in the digital world”. The study analysed 52 websites for children and found that advertising on h...

An independent review released on 2 November found that 74% of signatory companies participating in the two Australian self-regulatory programmes to moderate children’s exposure to advertisements for non-core food (the Responsible Children&rsqu...

According to the Washington Post, McDonald’s said in a statement on 20 October that social networking features were removed from its online games in response to a complaint put forward to the FTC by a coalition of children’s advocacy, hea...

In report released on 27 September by IASO (the International Association for the Study of Obesity) entitled “A Junk‐Free Childhood 2012: Marketing foods and beverages to children in Europe”, author Tim Lobstein criticizes the leeway le...

An academic article by K. Montgomery and J. Chester entitled: “The New Threat of Digital Marketing” calls for the development of safeguards through a combination of policy and self-regulatory activities addressing concerns raised by the u...

On 22 June, the Rudd Center for Food Policy & Obesity at Yale University issued the second edition of “Cereal FACTS”, a report that looks at marketing practices of breakfast cereal manufacturers. Three years after its first edition, ...

The International Food & Beverage Alliance (IFBA)’s 2011 compliance monitoring report reveals a 97.6% compliance rate for advertising and marketing communications to children on television and 100% on internet and print. For this third ann...

On 12 September Consumers International (CI) published a Manual for monitoring food marketing to children, ahead of the UN Summit on Non-Communicable Diseases, to be held in New York on 19-20 September. The manual, designed for health authorities, co...