AEf - Advertising Education forum
RSS feed
follow us on Twitter
Connect with AEf
Search results


On 22 October, Public Health England (PHE), an autonomous executive agency of the Department of Health, released a series of recommendations to cut sugar consumption among the population. One of the most efficient measures identified by PHE is to red...

Food and beverage companies continue promoting “unhealthy” food and beverage products to children and adolescents on digital media, effectively circumventing industry self-regulatory standards, a new academic paper published in the Health...

Campaigners including the Children's Food Campaign (CFC) and the British Heart Foundation (BHF) have criticised the Committee for Advertising Practice (CAP)’s literature review on digital food marketing to children which concludes that current ...

On 12 November, the Family Online Safety Institute (FOSI) released a report entitled: "Parenting in the Digital Age: How parents weigh the potential benefits and harms of their children's technology use" which reveals that while the majority of ...

On 7 October, US think-tank the Future of Privacy Forum and the Software & Information Industry Association launched a Pledge signed by 14 companies to safeguard the privacy of pupils from kindergarten to primary school. The role of school servi...

The Independent regulator and competition authority for the UK communications industries (Ofcom) published the 11th Communications Market Report, revealing that children born at the turn of the millennium are the most technology-savvy group in the Un...

In a new study exploring how children use digital devices and the roles they play in their lives (“Me, My Selfie & I”), TV channel Nickelodeon reveals that 24% of UK children are so-called 'social sharers'. For this research, Nickelo...

Speaking at the Sugar Reduction Summit in London on 9 July, Labour Shadow Minister for Public Health Luciana Berger MP said that if elected at the next general elections on 7 May 2015, her party “will work to protect children from health risks&...

The lawyer Renato Porto, Director of the Brazilian Institute of Policy and Consumer Law (Brasilcon), has released a new book on digital advertising and its impact on children and adolescents. Through his work, the author looks at how digital and cons...

A study released on 19 February by the Journal of Health Communication found that cereal companies, the third biggest food marketer to children, use “sophisticated online marketing techniques” to target children with “unhealthy&rdqu...

On 13 December, a broad coalition of nearly 60 organisations advocating for children, health, parents, privacy, and consumers wrote to the Federal Trade Commission (FTC) urging it to take into account recent advances in technology and new online mark...

According to the Washington Post, McDonald’s said in a statement on 20 October that social networking features were removed from its online games in response to a complaint put forward to the FTC by a coalition of children’s advocacy, hea...

On 9 October, the European Parliament’s Committee on Culture and Education adopted an own-initiative report on "Protecting children in the digital world" which calls for improved controls over children’s privacy when using mobile phones, ...

A report handed to Swedish Consumer Minister Birgitta Ohlsson on 12 September investigating mobile applications (apps) designed for children found that offers of “In-App purchases” (purchases typically giving access to special app content...

Research published in the Journal Appetite insists that current policies addressing food marketing to children fail to take into account the interactive nature of digital marketing. The author, Georgina Cairns of the University of Stirling,...

An academic article by K. Montgomery and J. Chester entitled: “The New Threat of Digital Marketing” calls for the development of safeguards through a combination of policy and self-regulatory activities addressing concerns raised by the u...

In a report entitled “Mobile Apps for Kids: Current Privacy Disclosures are Disappointing” released on 16 February, the Federal Trade Commission highlights the lack of information available to parents prior to downloading mobile applicati...

A study which will appear in the February 2012 issue of the Journal of Children and Media calls for restrictions on companies’ use of advergames which market “nutritionally poor foods to children”. The authors highlight two “...

On 19 October, the Center for Digital Democracy (CDD) announced that consumer groups* have filed a complaint  with the Federal Trade Commission against PepsiCo/Frito-Lays urging it to take action and prevent future similar deceptive advertising ...

On 7 February 2011, Reg Bailey, Chief Executive of the UK Mother’s Union, launched a public consultation in the context of the independent review into the commercialisation and sexualisation of children, which he has been tasked with carrying o...




Today AEf is publishing a comprehensive literature review on digital marketing communications and children, prepared by Dr Barbie Clarke, of Family Kids and Youth and Cambridge University. The first of its kind, this literature review sheds light on ...




To coincide with Safer Internet Day, Media Smart has released a short animated film intended as a fun guide for parents and children to learn about online advertising at home. “What does the ad say?” – produced by IAB UK – is...

"Make your privacy policy readable. Avoid collecting data that you don’t need for the app to function normally. Alert users with “enhanced measures” if third parties are collecting information, including for advertising. These are&...

The Federal Trade Commission's proposed revisions of the rules that implement the Children's Online Privacy Protection Act (COPPA) is well-meaning and well-timed. It's well-meaning in that the FTC truly does care about the privacy and safet...

Facebook has told members of Congress virtually nothing about whether and how it might open its doors to children under age 13. Amid reports last month that Facebook could soon permit access for the 12-and-under set, Reps. Ed Markey (D-Mass.) and Jo...