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In a study published in the journal Public Health Nutrition, scholars from the Geisel School of Medicine at Dartmouth found that pre-schoolers who were exposed to child-targeted fast-food commercials on TV were considerably more likely to consum...

A new policy brief from the Yale Rudd Center for Food Policy and Obesity shows that food advertising viewed by children decreased by 4% between 2014 and 2015, continuing a downward trend first observed from 2013 to 2014. According to the brief ...

According to an academic study expected to be published in the Journal of Pediatrics, the featuring of of toy premiums in adverts may prompt children to request eating at fast food restaurants. Children’s exposure to those adverts is therefore ...

A study from Dartmouth College in the state of New Hampshire found that TV food commercials disproportionately stimulate the brains of teenagers with higher proportions of body fat - including the regions that control pleasure and taste - suggesting ...

According to media reports, Burger King will remove promotional toys from children’s menu, after stopping the televised advertising of meals targeted at children. Toys will be removed from children’s meals in all 82 of its outlets in...

In a new report entitled: “A Recipe for Inequality”, British left-wing think-tank ‘The Fabian Society’ highlights that “unhealthy” food advertising affects the incidence rate of obesity among children in low-income...

Burger King has removed soft drinks from all children’s meals across the US, a move that was directly applauded by health campaigners. The default beverages in Burger King’s children’s menu will now include milk, chocolate milk, ap...

Fast food commercials aimed at children are in breach of industry self-regulatory standards through their emphasis on toy premiums instead of healthy food choices, researchers from New Hampshire claim in an article published in the March edition of t...

On 15 January, the Center for Science in the Public Interest (CSPI) announced that the chain Wendy’s removed sugary soda from its children's menus and advertising. Organisations including CSPI have been urging Wendy’s to adopt such a poli...

On 30 October, researchers from the Arizona State University published results of a study examining marketing targeting children on the interior and exterior of fast food restaurants and its relationship to demographics. According to the study’...

In an academic article published in the American Journal of Preventive Medicine on 27 August, researchers found that among federal policy options available, a policy banning fast food advertising to children under 12 would have the least impact on re...

Last week, New York City Democrat Councilman Ben Kallos introduced draft legislation that would set nutritional standards for fast-food restaurants to offer incentives such as toys or coupons with children’s meals. It would also ban restaurants...

Healthy Eating Research, a programme of the Robert Wood Johnson Foundation, recently released an issue brief exploring the marketing of children’s meals using toys and made some recommendations. The brief “Food Marketing: Using Toys to M...

IDEC, Proteste, El Poder del Consumidor, Instituto Alana and Consumers international Office for Latin America and the Caribbean have signed a letter to McDonald’s CEO Don Thompson urging him to remove Ronald McDonald from schools. The letter -...

Pending before the Municipality of São Paulo since 2009, a bill which aims to prohibit the selling of food with toys in the state capital of Sao Paulo was approved on Wednesday 2 July. The bill, authored by Arselino Tatto, a member of the cent...

A survey by Dr Emma Boyland of Liverpool University found that television adverts for McDonald's healthier Happy Meal deals fail to encourage children to choose food that is better for them and instead promote a general preference for fast food. Hal...

On 23 January, First Lady Michelle Obama announced that Subway restaurants will team up with the Partnership for a Healthier America (PHA) to promote healthier choices to children. Subway has pledged to spend $41 million over three years to promote i...

A new report by the Yale Rudd Center for Food Policy & Obesity entitled “Fast Food Facts 2013” recognizes the efforts made by fast food restaurants since 2009 but states that children and teens remain key audiences for the advertising...

In a policy statement released on 28 October in the Journal ‘Pediatrics’, the American Academy of Pediatrics (APP) urge pediatricians to encourage the federal government to issue strong regulations to restrict “junk food” and ...

On 26 September, McDonald’s announced that it will only promote water, milk and juice as the beverages in Happy Meals on menu boards and in-store and external advertising.  Soda will still be available with the meals but parents would need...

An academic study released on 28 August entitled "How Television Fast-Food Marketing Aimed at Children Compares with Adult Advertisements" finds that Quick Service Restaurants (QSR) do not respect their commitments to the Children’s Food a...

On 12 August, NGO Alianza por la Salud Alimentaria released a document entitled “Policies to prevent obesity in the Federal District” in which it calls for a ban on ‘unhealthy’ food advertising to children among a series of 10...

On 22 April, Consumer protection agency of the state government of São Paulo (PROCON) upheld a 3.2 million reais (€1.2 million) fine to McDonald's for targeting children through advertising and toy giveaways as part of a 2010 campaig...

In a study published in the journal of Public Health Nutrition, researchers from the University of West Australia analysed the influence of sports sponsorship on children and claim that children are “brainwashed” by fast-food companies&rs...

On 19 September, Advertising Standards Canada (ASC), the advertising industry' self-regulating body, released the fourth annual compliance report of the Canadian Children’s Food and Beverage Advertising Initiative (CAI), revealing particip...

A coalition of doctors, dentists, children's charities and consumer groups has urged the organisers of the Glasgow 2014 Commonwealth Games to ban sponsorship and advertising from fast-food and sugary drinks companies. The Children's Food Campaign, b...

Children are more likely to pick a healthier fast-food meal when promotional toys are offered only with those menu options and not with less nutritional fare, a study has found. Canadian researchers set out to see which meal option children aged six...

On 4 April, a federal judge dismissed a lawsuit against McDonald’s which aimed to prohibit the use of toy giveaways in “Happy Meals” marketed directly to children.  Court documents did not detail the legal reasoning of Superior...

Five years after the publication by the Institute of Medicine (IOM) of their landmark report on “Food Marketing to Children and Youth: Threat or Opportunity?” calling for industry action, the IOM commissioned a literature review to assess...

On 25 August, KFC Australia announced in a press release that it will no longer offer toys in its children’s meals in all 600 stores across the country. Zac Rich, KFC Corporate Affairs Manager, said the initiative was in continuity with the co...

A study published online in the Medical Journal of Australia on 27 June found that children are still exposed to the same amount of unhealthy fast-food ads despite the introduction of the “Initiative for Responsible Advertising and Marketing to...

Last week, Jack in the Box, the fifth largest US hamburger chain restaurant, decided to stop giving away toys with its children's meals. The announcement was made in conjunction with the introduction of “Chiquita Apple Bites” as an addit...

On 7 June 2011, Michigan State Representative Rashida Tlaib, member of the Democratic party, introduced a proposal  to amend the Michigan “Food law of 2000” to require specific nutrition standards for restaurant meals offer...

In a letter published in several mass-circulation US daily newspapers*, over 550 health professionals and representatives of health institutions called on the CEO of McDonald’s CEO, Jim Skimmer, to “retire” their spokesperson Ronald...

Juan Cabandié, Member of local Parliament of the City of Buenos Aires, recently tabled a proposal to prohibit giving away toys with food and beverages which did not meet certain nutritional standards.  Menus which do not exceed a certain ...

A study by Yale University’s Rudd Center for Food Policy & Obesity to be published in the July issue of the Journal of Economics and Human Biology finds that soft drink and fast food television advertising is associated with increased consu...

A report published in April by the Robert Wood Johnson Foundation examines the research published between January 2008 and February 2011 on food and beverage marketing to children and adolescents. It aims to assess, among other things, industry self-...

On 6 April 2011, the Senate of Arizona approved in third reading a bill preventing any local government from imposing restrictions on giveaway toys associated with a meal in a restaurant or convenience store (see AEF Alert 18/02/11). The “prev...

On 5 April 2011, New York City Councilman Leroy Comrie announced plans to introduce legislation that would ban toys in fast food meals unless the menu meets certain nutritional requirements. The nutritional standards would require that meals have le...