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The Advertising Standards Authority (ASA) announced it will develop new standards on ads featuring stereotypical gender roles or characteristics. The announcement comes at the conclusion of a review into gender stereotyping in ads, which revealed tha...

COFACE, the organisation representing families in Europe, has launched a new #ToysAndDiversity campaign which aims to analyse the representation of children in the media and in toy catalogues. On the basis of a study entitled ‘Toys Catalogues ...

The Andalusian Observatory for non-sexist Advertising (part of the Institute for Women of Andalusia) jointly with the Broadcasting Authority of Andalusia published the results of their annual review of toy advertising during the Christmas period. The...

The Institution for Engineering and Technology (IET) has warned against gender stereotyping of toys ahead of Christmas amid concerns it could discourage girls from pursuing a career in engineering and technology. Research by the Institute ...

In an academic study published in the Journal of Child Development, researchers from the Brigham Young University (Utah) examined the effects of exposure to the “princess culture” that revolves around Disney Princesses and found an associ...

According to a survey carried out by charity Zero Tolerance, most parents believe that toy and game advertising encourage stereotyped roles for girls and boys and that the design and placement of commercial messages are influential. For its report e...