AEf - Advertising Education forum
RSS feed
follow us on Twitter
Connect with AEf
Search results


The Municipality of Madrid launched a campaign to break the gender stereotypes traditionally associated with specific colours, toys or activities. The campaign for “non-sexist toys” has been released in Madrid’s cinemas and shopping...

A new study from NGO ‘Let Toys Be Toys’ finds that this year’s Christmas toy catalogues are still falling short from avoiding gender stereotypes. Girls are twice as likely to be shown with kitchens or other ‘household’ t...

An academic study by the International University of La Rioja, published in the OBS Journal, found that on average toy manufacturers use less gender stereotypes in their advertising on social media than on TV or print. The researchers analysed ...

The Advertising Standards Authority (ASA) announced it will develop new standards on ads featuring stereotypical gender roles or characteristics. The announcement comes at the conclusion of a review into gender stereotyping in ads, which revealed tha...

COFACE, the organisation representing families in Europe, has launched a new #ToysAndDiversity campaign which aims to analyse the representation of children in the media and in toy catalogues. On the basis of a study entitled ‘Toys Catalogues ...

The Andalusian Observatory for non-sexist Advertising (part of the Institute for Women of Andalusia) jointly with the Broadcasting Authority of Andalusia published the results of their annual review of toy advertising during the Christmas period. The...

The Institution for Engineering and Technology (IET) has warned against gender stereotyping of toys ahead of Christmas amid concerns it could discourage girls from pursuing a career in engineering and technology. Research by the Institute ...

In an academic study published in the Journal of Child Development, researchers from the Brigham Young University (Utah) examined the effects of exposure to the “princess culture” that revolves around Disney Princesses and found an associ...

According to a survey carried out by charity Zero Tolerance, most parents believe that toy and game advertising encourage stereotyped roles for girls and boys and that the design and placement of commercial messages are influential. For its report e...