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Two NGOs, the Campaign for a Commercial-Free Childhood (CCFC) and the National Council on Problem Gambling (NCPG), wrote a letter to the National Football League (NFL) urging it to stop marketing its “Rush Fantasy” football game to childr...

In an academic study recently published in the American Journal of Public Health, Australian researchers found that the Facebook brand pages of popular food brands magnify the reach and personal relevance of the marketing messages, especially among a...

In report released on 27 September by IASO (the International Association for the Study of Obesity) entitled “A Junk‐Free Childhood 2012: Marketing foods and beverages to children in Europe”, author Tim Lobstein criticizes the leeway le...

An academic article by K. Montgomery and J. Chester entitled: “The New Threat of Digital Marketing” calls for the development of safeguards through a combination of policy and self-regulatory activities addressing concerns raised by the u...




Today AEf is publishing a comprehensive literature review on digital marketing communications and children, prepared by Dr Barbie Clarke, of Family Kids and Youth and Cambridge University. The first of its kind, this literature review sheds light on ...