A study released on 12 March by the Yale Rudd Center for Food Policy & Obesity recommends Children’s Food and Beverage Advertising Initiative (CFBAI) signatories to increase the number of programmes covered by their self-regulatory pledges. While acknowledging that children’s food advertising exposure has decreased, the authors claim that “loopholes” still allow food companies to continue reaching large numbers of children with advertising for “unhealthy” products during “tween” programmes and popular children’s holiday specials.